Nicky trained in Arts Management at DeMontfort University, launching straight into a successful career in the arts, initially working in different capacities for The RSC, ArtsFest and Arts and Business. Full-time positions have included Marketing and Education Administrator for Anjali Dance Company [2002 - 2004], and Marketing Officer for Motionhouse Dance Theatre [2004 - 2007].
Nicky’s productive role with Motionhouse saw an increase in the company’s profile, which won them the audience award at The National Dance Awards in January 06, having called to action thousands of fans to vote for the company via text message. Her legacy includes; revamping the Motionhouse brand, uniting all elements of the company’s powerful visual identity, developing innovative ways of selling the work to venues, a string of successful audience retention projects and the creation of a new website and related strategic email campaigns attracting over 700 visitors to the site a week. These elements resulted in multiples of sell out shows and a sharp upward trajectory in ticket sales. |
In addition to managing client accounts and creative direction for The Lift’s increasingly in-demand web, design and photography portfolio Nicky also specialises in marketing, PR and consultancy for a range of arts organisations.
Current client list:
Motionhouse Dance Theatre
Warwick Arts Centre
ACE dance and music
Mobius Dance Theatre
Keira Dance
Dancescape
Previous clients:
Wired Aerial Theatre
The Birmingham Hippodrome
Birmingham International Dance Festival
Worcestershire Dance Promoters
Michael 'Marso' Riviere
All Play Dance
Nicky’s aim is to furnace a stronger link between the artistic product and the way it is sold, making the arts appealing and inspiring to a broad range of people and helping artists and organisations to create and sell their work in a way that is as unique as they are. |
