Nicky trained in Arts Management at DeMontfort University, launching straight into a string of placements, voluntary and contract work for The RSC, ArtsFest, Arts and Business and two West Midlands based Events Management companies, giving her a great grounding and lots of valuable experience.
She then worked as Marketing and Education Administrator for Anjali Dance Company [2002 - 2004], Marketing Officer for Motionhouse Dance Theatre [2004 - 2007], Marketing Manager for ACE dance and music [2007 - now], Head of Marketing (maternity cover) for Candoco Dance Company [June 2010 - March 2011].
Motionhouse case study: Motionhouse saw an increase in the company’s profile, which won them the audience award at The National Dance Awards in January 06, having called to action thousands of fans to vote for the company via text message. Her legacy includes; revamping the Motionhouse brand, uniting all elements of the company’s powerful visual identity, developing innovative ways of selling the work to venues, a string of successful audience retention projects and the creation of a new website and related strategic email campaigns attracting over 700 visitors to the site a week. These elements resulted in multiples of sell out shows and a sharp upward trajectory in ticket sales. She still manages their web and design projects.
The Lift Creative Services
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In addition to managing client accounts and Creative Direction for The Lift’s web, design and photography portfolio Nicky also specialises in marketing and consultancy for a range of arts organisations.
Client list (past and present) includes:
Nicky’s aim is to furnace a stronger link between the artistic product and the way it is sold, making the arts appealing and inspiring to a broad range of people and helping artists and organisations to create and sell their work in a way that is as unique as they are. |
